“Don’t Tax Yourself WITH TAXES”

Why ELSS?

Save Tax

Claim Deduction of up to Rs. 1,50,000/- and Save Up to Rs. 46,800 in Taxes

Create Wealth

ELSS invests in Equity Market providing high potential for Growth. You may take benefits of recent correction in market.

Shortest Lock-in Period

Shortest Lock-in of 3 years when compared with other investments under Section 80C


A 15 Year Track Record in comparison to the PPF (the most popular Tax Saving Investment option) is beaten handsomely…

Refer to the chart below

Investment Type
Scheme Name
SIP Amount (pm)
PPF Amount*
Number of Years
Total Invested Amount
Investment Starts From
Investment Up to
Maturity Value
XIRR (%)
Lumpsum
PPF

1,50,000
15
22,50,000
1/4/2005
1/4/2020
41,76,587
7.40%
SIP
ICICI Pru LongTerm (G)
12,500

15
22,50,000
1/4/2005
1/4/2020
57,22,389
11.19%

NOTE:  *1st Working day of each Financial Year